Suriya the fastest rising Tamil superstar has been snapped up by ITC to do the Sunfeast biscuit endorsement in south. Suriya is a hot star in Tamilnadu, Andhra, Kerala and Karnataka.
Remember that the Sunfeast brand ambassador for North is Shahrukh Khan. Suriya is reported to have signed the Sunfeast endorsement for a whopping amount and will be the face for the entire range of products like Milky Magic, Marie, Glucose, Golden bake and Snackies.
Says Devarajan Iyer, Sunfeast plant manager: ?Today we have about 17 percent of the Tamilnadu market but by roping in Suriya as brand ambassador, we are sure to penentrate further and reach across to a bigger market. He is hot and extremely popular in south?.
Suriya is slowly emerging as South India?s biggest star brand ambassador with Pepsi, TVS and now Sunfeast in his kitty.
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