Vishnuvardhan’s Pattiyal is a super hit in Kerala. At Ernakulam Padma, the film has done Rs 4.04 Lakh net in the first two weeks which is fantastic. Remember that in Kerala only superstar Tamil films do well and off beat Tamil hits like Kathal and Thavamai Thavamirundhai were flops!
What seems to have worked for Pattiyal which was sold at throw away price in Kerala is its taut presentation, performance of lead actors and peppy music of Yuvan. The film is a huge hit in cities like Ernakulam, Trivandrum, Trichur and is likely to do business worth Rs 40 to 50 Lakhs from Kerala.
Meanwhile in Tamilnadu since there is no opposition, Pattiyal is making merry in B and C stations. At Coimbatore Archana it has taken a distributors share of Rs 11.5 Lakhs in two weeks, which is very good. Even in Dindigul a mere C station, the share is around Rs 4 Lakhs!
The way Pattiyal is making deep inroads in traditional mass movie superstar market has made the trade sit up and say-“Good films irrespective of star cast will make money”.
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